Algonquin’s Social Media Plan
Since the College began engaging in social media in 2008, Algonquin has been recognized as a leader in the field. In 2011, we were was recognized by Klout as the top Canadian college, placing eighth in its annual benchmark of post-secondary institutions in Canada. As of 2015, Algonquin continues to lead Ontario Colleges on Twitter with 21,200+ followers, and ranks 3rd for Facebook with a community of 50,000+ Likes.
Building on this position of strength, AC’s Social Media Plan sets its sights on ensuring Algonquin continues to lead all colleges in the use of social networks by setting goals to:
- Build our employees’ capacity to use social media
- Increase awareness of Algonquin College
- Increase interest in studying/working/doing business at Algonquin College
The plan focuses on two target audiences: college employees who will help build the content foundation and stakeholders who will help share content and shape the experience in each of the channels we focus on.
The College’s Strategic Plan recognizes that social technologies have created a culture of sharing information and knowledge at home, at school and in the workplace. Increasingly, organizations are expected to be open, transparent and collaborative—embracing distributed decision-making and the real-time, free flow of information and services.
Increased employee, student and alumni use of social media fully supports Algonquin’s vision of becoming a “global leader in digitally-connected applied education and training”.