Launch your career in the dynamic and fast moving Marketing Research Industry. The industry accounts for almost three quarters of a billion dollars in market research activities annually as indicated by the Marketing and Business Intelligence Research Association (MRIA).
This is a one year Graduate Certificate which provides students with the employability skills to conduct marketing and opinion research in the public and private sectors and on the international scene. |
- Learn how people think, how and why people buy and what motivates people to behave the way they do.
- Students learn the process of marketing research which includes research design,
- Questionnaire construction, moderator's guide construction, data collection and data base construction.
- Basic and intermediate statistical analysis and interpretation, and report writing skills.
- Hands on experience with the tools the industry uses to conduct research.
- Field work with industry professionals.
- Gain a substantial foundation in preparation for the application to write the national Marketing Research and Intelligence Association's exam.
- Become a Certified Marketing Research Professional (CMRP).
Click here for full program details.
Testimonials:
“The cultivation of new talent and energy is among the most important initiatives to undertake to ensure the continued health and growth of our industry.
Marketing and opinion research and business intelligence need educated, creative thinkers to develop smart solutions to both data gathering and marketing challenges. The need for talent is becoming increasingly acute.”
Barry Watson, PhD, CMRP
President Environics Research Group
“We’ve had an Ottawa office for close to 20 years that focuses primarily on public affairs and international research. Our size gives us a capital and technological advantage over many of our competitors but it is still the talent and skills of our researchers that we take the most pride in.
We are constantly looking for people with good research skills and I welcome Algonquin College’s new Marketing and Business Intelligence Research Program and look forward to seeing its graduates succeed in the coming years.”
Mike Colledge
Senior Vice President and Managing Director
Ipsos Reid Public Affairs
“In the past we have simply not been able to find enough qualified people to sustain our business model. This program is exactly what the industry needs. Students should be able to step into to a company and immediately start adding value.”
Ric Hobbs CMRP
Vice President
Pollara Strategic Insights
Ottawa
“There is no other program like this in the region. The practical hands on approach will help provide graduates with the advantages they need to enter the work force and achieve success in their chosen career.”
Christine Gauthier, President, Ottawa Chapter, Marketing and Business Intelligence Research Association
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