Why Use Google+?

With the popularity of social networks like Twitter and Facebook, why do we need Google+? Is there a benefit to starting a whole new online presence on a completely different platform?

There are plenty of reasons why you might want to get involved with Google+. It’s an excellent way to find influential people in your industry and tap into the conversations they are having, connect with them, and perhaps extend your reach through these influencers.

Google+ is owned by Google, and that means that any content that you post on Google+ is indexable by Google. Posting timely content that is relevant to your industry or area of interest is a great way to improve your search engine ranking.

Additionally, Google+’s Hangouts feature is a powerful way to connect with colleagues and students. You can host video chats with up to 9 other people, which is useful for class group work, or collaborative meeting sessions. And Google+ Hangouts On Air lets you broadcast live, allowing you to host lectures, q and a sessions, or lunch and learn sessions with colleagues or students.