Fun Stuff

There are tons of free and paid tools you can use to capture even more data and insights on your social media activities. Here are some of our favourites or check out Social Media Analytics Tools for more.

Tweriod

When’s the best time to tweet? Tweriod knows! Simply log in with your Twitter credentials, and Tweriod will let you know the optimal times of day to tweet so that your message can have the ultimate impact. Tweriod works by analyzing the last 200 tweets of each of your Twitter followers, and generates a report that details your optimal tweet times based on when your followers are on Twitter. There’s a free report that will analyze up to 1000 of your followers. Premium reports that analyze more followers are available for a fee.

Storify

Storify is a great way to collect social media stories. Let’s say you’re holding an event. You could use Storify to create a chronological depiction of the tweets, videos, images, articles and Facebook posts about the event, then share that post to your followers and fans, or embed the story into your website.

Klout

Klout considers itself the “standard for social media influence”, and while that is debatable, Klout can be an interesting way to see how your conversations have an impact across channels and audiences. Klout’s algorithm measures a number of factors including followers to following ratios, topics, influential followers, and engagement, and produces a score out of 100 that they say indicates the amount of influence you have on social media. Barack Obama has a Klout score of 99, and Justin Bieber’s Klout score is 92.